When it comes to owning a home, equity is always top of mind for homeowners. Show them you’re the agent to turn to with a postcard that nudges them towards home equity.
Whether they’re thinking about selling or not, use this postcard as an opportunity to get them interested in the local market. Or maybe they need a lump sum of cash to start renovations or pay for their child's college tuition.
Leverage this postcard as part of your broader marketing strategy. If you want to get more detailed, you can follow up with a Home Value Opinion letter, explaining the options homeowners may have with their home, such as selling or refinancing.
Also, check out a 90 Ways I Serve You postcard that articulates value and leverages a QR code on the postcard. The QR code takes scanners to a landing page where they can learn more about you.