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Tom Ferry Content

'Name Your Price' Lead Generation

Target Cold Leads & High Demand Neighborhoods with this Multi-Channel Marketing Strategy
Tom Ferry Content
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🤩 One of the Most Effective Lead Generation Systems in the Industry 🤩

Create engagement and prompt the answer you really want to know from sellers "I’d sell my home today if I could get __?"

Follow the outlined steps below to engage your prospects effectively and be prepared when they're ready to take action.

Step 1. Create Landing Page

Give your leads a reason to call when you create this landing page, which direct potential clients after they've scanned the QR code from step 3.

👍 Create Landing Page

Step 2. Generate QR Code

You've finished your landing page, now select, share, and create you QR code. This will appear in your downloads. This QR code will be placed on the postcard you create in the following step. We offer FREE QR codes with every landing page on Breakthrough Broker. If you want to track your QR code, consider using QRFY.

👉 Learn about QR codes on Breakthrough Broker

Step 3. Create Postcard

Upload your QR code to the back of this postcard. When scanned, it will direct homeowners to the landing page you created in step one. Send this postcard to the ideal audience by uploading a mailing list or purchasing one from us. The list is yours to download and keep for future use.

👍 Create & Mail this Postcard

Step 4. Send Special Letter

Send this special letter to potential sellers and ask them to name their price—in other words, what would they happily sell their home for? This letter has a QR code that takes scanners back to the landing page you created in Step 1.

Pro tip: Use our address mapping tool to send this letter to a targeted neighborhood.

👌 Create & Mail this Letter

Step 5. Post on Social Media

Create a social media post to share on Facebook and Instagram. Encourage your followers to "name their price" in the comments.

Take it one step further and place your landing page link from step one into your social media bio section. Leads made easy!

👌Post on Social Media & Start the Convo

Step 6. Post Social Story

In the last step, create a story post to share to your social stories. Create curiosity with the question "name your price." When followers share their answers, initiate a conversation with potential sellers/homeowners.

Watch our how-to video for tips on adding a question box area to your social stories. This creates a direct message chat between you and your engager.

👌Post on Social Story & Get Responses

☝️ Watch how-to video

Additional Content

Looking for additional lead generating content? Find all Tom Ferry approved content in our Tom Ferry Content area. Here you'll find self promotion strategies, buyer & seller campaigns, and industry strategies from Tom Ferry, the #1 coach in North America.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
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Receive 10% off all print orders, including our direct mail services.